Marketing Research Models
I find interest in following models: market segmentation modeling, concept testing and new product forecasting, advanced experimental design for conjoin t and discrete choice problems, discrete choic e modeling, interactive methods of examining advertising effectiveness, data mining methods, and marketing mix modeling. Market basket analysis Perceived Product Quality To understand consumer purchase behavior, it is necessary to look at consumers' perceptions of the quality and value of a product. It is also necessary to consider consumers' perceptions of what they must give up, i.e., perceived monetary and nonmonetary price. Perceived quality is not equivalent to objective quality; it cannot be measured in terms of technical superiority or adherence to physical standards. Perceived quality is an abstract evaluation or judgment of a product that is formed from intrinsic attributes of the product (e.g., physical characteristics) and extrinsic attributes that are not part of th