Psychophysics in Operation Research l
Workshop on Psychophysics and Questionnaire Construction ( 27.11.2012 - 1.12.2012 at Kathmandu Engineering College) Psychophysics is the study to optimize production cost, product differentiation, product survival, product sensitization, product innovation and product planning so that product can be perceptible, reliable, sustainable and satisfactory to the consumers. Therefore learning psychophysics is very important to the engineers, marketing and operation research scientists. It bridges the gap of knowledge between production engineering and marketing management. Psychophysics provides the insight about what and to what extent attributes of the product be changed so that change will be perceptible and differentiating. Psychophysics is very useful for textile engineering, food processing, shoe engineering and pharmaceuticals. ORSN: What is Psychophysics ? Why do we learn ? Prof. Dutta Roy : Psychophysics is the study to optimize production cost, product different