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Marketing Research Models

I find interest in following models: market segmentation modeling, concept testing and new product forecasting, advanced experimental design for conjoin t and discrete choice problems, discrete choic e modeling, interactive methods of examining advertising effectiveness, data mining methods, and marketing mix modeling. Market basket analysis Perceived Product Quality To understand consumer purchase behavior, it is necessary to look at consumers' perceptions of the quality and value of a product. It is also necessary to consider consumers' perceptions of what they must give up, i.e., perceived monetary and nonmonetary price. Perceived quality is not equivalent to objective quality; it cannot be measured in terms of technical superiority or adherence to physical standards. Perceived quality is an abstract evaluation or judgment of a product that is formed from intrinsic attributes of the product (e.g., physical characteristics) and extrinsic attributes that are not part of th...

Teacher, School Education journals and Web links

Journal of Teacher Education Journal of Industrial Teacher Education The Reading Teacher Journal of Technology and Teacher Education Physics Teacher Teacher Trainer Some webs: Education World

Assessing organizational commitment

Mowday, Porter, and Steers ( 1982 ) offered a definition of organizational commitment which has three components: (a) a strong belief in and acceptance of organizational goals and values, (b) a willingness to exert considerable effort on behalf of the organization, and (c) a strong desire to maintain membership in the organization. Research on organizational commitment has been examined primarily in relation to turnover ( Ferris & Aranya, 1983 ; Hom, Katerberg, & Hulin, 1979 ; Huselid & Day, 1991 ; Mowday, Steers, & Porter, 1979 ; O'Reilly & Caldwell, 1980 ; Steers, 1977 ; Stumpf & Hartman, 1984 ; Wiener & Vardi, 1980 ). Other research has established a relationship between job satisfaction and turnover intentions ( Angle & Perry, 1981 ; Bedeian & Armenakis, 1981 ) and organizational commitment and job performance ( Meyer, Paunonen, Gellatly, Goffin, & Jackson, 1989 ). Individuals who are committed to the organization are less likely to leav...

Assessing attitude towards infrastructure

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Assessing attitude towards school infrastructure in rural areas is my present project. In this connection, I initially visited Ananda ashram Sarada school at Bonhooghly on 17 th May. There, I found group learning situation for classess IV and V. All the students were happy in this condition. It helps in getting feedback from friends of similar age through face to face communication. It appears to me that congested condition in their sitting did not disturb their performance. Next I met some of the teachers. From them, I learned that students coming from poor socio economic status are usually better in mathematics with non mental maths. As I assumed, it is noted that students having high difficulty in linguistic expression scored poor in mathematics. I prepared one bengali version questionnaire based on the theory, experiences and interview with the teachers of above school. Next day, 18 th May, I met Dr. Sandhya Das, officer in charge of DIET, Joynagar with questionnaire. She introduc...

Lecture notes on PSYCHOLOGICAL TOOLS IN ASSESSING ABNORMAL BEHAVIOUR

http://psyass.blogspot.com/

GLOBALIZATION AND CHALLENGES IN CAREER GUIDANCE

Dr. D. Dutta Roy Psychology Research Unit Indian Statistical Institute 203, B. T. Road Kolkata – 700 108 Respected Rotarian Professor R.J. Pande, Rotarian Mr. Partha Mukhopadhyay, Rotarian Mr. Das and other office bearers of Rotary club, the invited students, I wish you all first “ A very Happy New Year”. In this year, I am going to present one of the most complex issue of career guidance that I conceptualised recently. What do you want to be in future ? The most difficult question in today’s world of globalisation as labour market is expanding from local to domestic, domestic to international and from international to trans-national. Dual labour economy is reducing, a large increase in the relative size of immigrant workforce, growing prevalence of non standardized work arrangements and rapid job restructuring. Due to rapid job restructuring, most of the today’s job does not exist when we were young. No one can predict the future with certainty. But this globalisation should not be co...

HAPPY NEW YEAR SMS

Before the sun sets on this year, before the memories fede and before.. the network get jammed, wish you a HAPPY and Bright New Year - 2007 -Vaswati Happy New Year. May the spirit of this holiday season behappy and prosperous 4u & ur family. -Fouzia Like birds, lets leave behind what we dont need to carry, grudges, sadness, pain, fear, regret in 2006. Let's fly light. Life is beautiful. Happy New Year to u and ur family. - Ujjal I met peace, love, wealth, health last night. They needed a permanent place to stay. I gave them youraddress. Hope they arrived safely. Happy New Year. -Bardi